What is your property worth?
A price built from what has actually closed near you and from knowing the street, not from an automated estimate.
Four things that decide what you get for it.
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01
What it is worth on this street
Priced against what has actually closed within a few blocks and in the last few months, not against a city-wide average. In Jacksonville the gate, the school zone, the flood zone and the year the roof went on move the number more than square footage does.
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02
Ready before anyone walks in
Survey, permit history, HOA or CDD documents, and an honest list of what to fix and what to leave. A buyer's lender will ask for most of it eventually. Having it ready is the difference between a two-day delay and a re-negotiation.
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03
Photographed and put in front of people
The MLS is the floor, not the plan. Your house also goes to an audience of more than twenty-one thousand people who follow me because they want to look at Jacksonville houses — which is a different kind of reach from a listing sitting in a feed.
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04
Offer to closing table
Inspection response, appraisal, title, the survey, the walkthrough. This is the stretch where deals are actually lost, and it is the part I do not hand off.
Somewhere between the offer and the closing table, we become a team. Inspections navigated. Appraisals protected. Deadlines managed. Emotions steadied. That is what the job actually is on most days, and it is the part nobody photographs. I came to selling houses from managing them and from new construction, which is an unusual way round and a useful one: I have leased buildings, run them, and sold homes that did not exist yet except on a plan. All three teach the same lesson. The money is made or lost in the details — the survey, the permit history, the fee nobody mentioned, the week the rate lock runs out.
Coffee in one hand, contracts in the other.
Rema Wilson, REALTOR® · Jacksonville
